The Effect of Experiential Marketing and Paylater Features on Customer Satisfaction and Repeat Interest

This study aims to determine whether experiential marketing and PayLater features on the Gojek application have consumer satisfaction their impact repurchase interest. The data analysis technique uses path quantitative methods. Quantitative methods include validity reliability, classic assumption tests, t-test trials, F coefficient of determination (R2). number samples used in this were 100 respondents. results indicate that has a significant positive effect customer satisfaction, feature also two independent variables simultaneously satisfaction. findings show interest, different are shown by which negative Simultaneously, variables, features,